5 Practical Ways to Market Your Rental Property


If you are looking to market your rental property, the most important thing to do first is to develop a proactive marketing strategy. It should be much more than a "for rent" sign on your front lawn. The good news is that you can use a wide array of strategies to rent your property if you take your marketing to the right target group, share it online and have a general idea of what you are looking to get out of this whole thing.

Here are five practical ways to help you market your rental property correctly:

Develop Interest Before You Market

Before getting into the whole rental advertising, create a list of the interested parties who would consider buying your property. Start by being proactive and reaching out to different communities of interested renters. Gradually build their interest by letting them know what properties are available. When you do get a property to a closing state, you have the option to hire a property manager to deal with anything and everything you’d rather stay clear of.

Target Your Audience, Target Your Marketing

Refine your property selling focus by establishing the specific market you are targeting to. Understand the concepts that are currently in your neighborhoods: What do they value about that neighborhood, who’s moving out, and who’s moving in, how happy are they with the current state of things? These and similar questions are your starting points. When you get to know your target market well, you’ll find the right people for the rental easier.

Get Social

In the 21st century, social media plays a significant role in pretty much all spheres of our lives – yes, that includes renting a property, too. To get your potential renters’ attention, create social media accounts on networks that focus on the visual aspects of posts so you can trigger your audience’s interest. Instagram, Pinterest, and even Tumblr are great options for publishing visual content. Since you already own a property you want to make attractive for rental, keep your posting rate consistent to maintain an active online presence; several posts per week comprising of both your property advertisements and articles related to industry news should do the trick.

Use WOM (Word of Mouth)

WOM or word of mouth marketing is possibly one of the most effective ways to market, well, anything or anyone. Once the people start talking about your property in a manner you want, you can be confident that you are scoring points and increasing interest.

There are several ways to encourage people to talk about your property – from paying influencers to spread the word to ask your satisfied customers to write you recommendations. The more positive buzz you manage to create through WOM, the more significant are chances you’ll get people to show interest in your property. Connect with the community for the best effect.

Market a Community, Not a Property

Different buyers are looking for different things in a property, and you won’t be able to fit everyone’s expectations. However, there’s one same thing virtually everyone is looking to get in a property they are buying – a great community. So, one of the best ways to advertise your property is to sell it by “selling” the community. What should matter to you is to avoid problem renters and find yourself great people for your property. Once you’ve got your renters' demographics clearly defined, you’ll be able to present them with the best highlights to live up to their needs.

With all the strategies laid out above, we do recommend talking to the experienced real estate professionals to get the best results. For more information, contact us at INFO@LLCPM.COM