Marketing Your Property: The Ins And Outs of Popular Posting Websites
Over the past decade or more, property listing websites have come to replace more traditional forms of marketing your property such as in the classifieds section of the newspaper. The internet has made it faster and easier for listings to be marketed and found. There are a lot of options out there for the property owner to decide on. What are the best places on the web to market your property?
Here’s the breakdown:
- Beneficial for single-family home sales.
- Beneficial for multifamily apartments for rent.
- Includes a map for finding listings.
- Beneficial to both higher-end and lower-end rentals.
- It’s free to post listings.
- Shows the neighboring competitors’ rents.
- Allows you to see current real estate activity in the neighborhood of the property.
- Detailed information on the property and the community.
- The mobile app is rated very highly.
- The Rent “Zestimate” could estimate lower than what you are attempting to rent your property for because it doesn’t take in consideration upgrades, finishes, levels, and/or add-ons.
- Data that is included in Zillow is often out of date.
- Especially beneficial for apartment rentals.
- It’s free to post listings.
- A map is included for finding the rentals.
- Great for student housing.
- For the most part Craigslist is only beneficial to lower end rentals ($2,000 or less).
- ·Craigslist is well known for having spammers.
- Very beneficial for Single family home sales.
- Very beneficial for apartments for rent.
- Higher quality photos.
- Potential tenants are able to see additional information about the surrounding area of the property such as schools, churches, recreation, crime data, etc.
- The mobile app is highly rated.
- Trulia also offers a variety of free marketing tools to real estate professionals.
- Market trend data can often be misleading.
- The crime map’s information is not very detailed.
- Beneficial for single-family sales.
- Beneficial for apartments for rent.
- Commonly used by agents and brokers.
- Highly targeted to consumers in the area.
- The pictures are low quality.
- Cost to post listings.
- The mobile app has poor user reviews.
- Used for commercial sales and leases.
- Costar has a monopoly on commercial real estate listings.
- It’s very costly to use costar.
- Not used at all for residential sales or rentals.
- Has a lot of the same commercial data as costar.
- Information is available to the more general public.
- Loopnet has free and paid membership options.
- Not as detailed as Costar.
- Many show concern that listings shown on Loopnet are of lesser value than listings that are not shown to the general public.
- Used for residential and commercial sales
- Free to post listings
- Can auction your property online
- Website offers real estate research such as market focus reports, market tear sheet reports, Tertiary Market Tear Sheet Reports, and Micro Market Reports
- Not used at all for residential and commercial leasing sales.
- Used for commercial leasing
- Free to submit a booking request
- Submit or receive rent payments through the website
- Access to retail insurance
- Not used at all for residential sales or rentals and commercial sales.